Why Labour lost in 2015
And what we need to do to win again
Since May, there have been a load of studies on why Labour lost the General Election. They've spoken to tens of thousands of people in person, over the phone and online. But, whichever one you read, three reasons keep cropping up:
1. People didn’t trust us with the economy.
2. People didn’t trust us on social security
3. . . .
Voters thought we were similar to the Tories? Nope.
(but that doesn’t mean we should be)
There are so many theories on why we lost the General Election. One is incredibly popular - but completely wrong:
That people didn’t vote for us because we were too similar to the Tories.
How do we know it’s wrong? Because when you ask voters why they didn’t vote Labour, they don’t mention it. And even when voters are asked . . .
Saying we need to choose between power and principles only helps our opponents
There's a view I see argued a lot online - that in the past, Labour election victories have required us to compromise on Labour values. That there’s a choice between a principled Labour Party and an election-winning Labour Party.
There’s a couple of logical conclusions to this - and we’ve seen both argued (fortunately not by the . . .
Four things Labour does to win
Labour wins when we do four things:
1. We offer Labour supporters something to make their lives better - and want to make their lives better
We're not a party that should treat our supporters as something to be managed while getting on with other things.
2. We offer non-Labour Party supporters something to make . . .
